Privacy policy

Last updated: 1 August 2026

This Privacy Policy explains how Alphathesis LLC (trading as Alphathesis Safaris, "we", "us" or "our") collects, uses and protects your personal information when you use safaris.alphathesis.co (the "Site"), our enquiry forms and our travel planning tools, including any AI-powered assistants we use to help you explore accommodation options and design trips.

By using the Site or sharing your information with us, you agree to the practices described in this Privacy Policy.

1. Information we collect

We may collect the following types of information:

  • Information you provide directly, such as:
    • Details submitted through our contact or enquiry forms (name, email address, phone number, travel dates, group size, destinations of interest, budget and any notes you share).
    • Information you send us by email or during calls and consultations relating to your trip.
    • Any information you choose to share when interacting with our AI-powered planning tools or assistants.
  • Accommodation and itinerary data we maintain in our internal systems (for example, an Airtable "Accommodations" database with property details such as name, location, amenities, pricing ranges and notes about suitability for different types of travellers).
  • Usage and technical information, such as pages viewed, approximate region, browser type and basic logs generated by our hosting and analytics providers.

We do not intentionally collect sensitive information such as government ID numbers, financial card details or health information through the Site, and we ask that you avoid sharing such details in forms or chat where possible.

2. How we use your information

We use the information we collect to:

  • Respond to enquiries and communicate with you about trips.
  • Design and refine itineraries, accommodation suggestions and on-the-ground experiences that match your preferences.
  • Power our internal tools and AI assistants that help surface and filter accommodation options from our databases.
  • Improve the Site, our services and the quality of our recommendations over time.
  • Monitor usage for security, abuse prevention and troubleshooting.

We may also use aggregated, de-identified information for analytics, service improvement and business reporting.

3. How our AI-powered tools work

We may use AI-powered tools or assistants (for example, those powered by OpenAI) to help you explore accommodation options and answer questions about trips. When you interact with these tools:

  • The text you type and the assistant's responses may be processed by the AI provider in order to operate, secure and improve the underlying models, in line with their own terms and privacy policies.
  • The assistant may access curated accommodation data from our internal databases (for example, via secure APIs hosted on AWS) to provide more relevant suggestions.

We do not intentionally use AI tools to make automated decisions that have legal or similarly significant effects on you; they are used to support human-led trip design and advice.

4. Sharing of information

We do not sell your personal information.

We may share your information in the following situations:

  • With trusted service providers who help us operate our business, such as website hosting, email, analytics, Airtable, AWS and AI providers like OpenAI. These third parties are expected to protect your data and use it only as instructed by us.
  • With local partners and accommodation providers when necessary to confirm availability, pricing or bookings for your trip.
  • If required by law, regulation, legal process or to protect our rights, users or the public.

5. International data transfers

Alphathesis LLC is registered in the United States and operates primarily from Nairobi, Kenya. Our service providers and data infrastructure may be located in multiple countries. By using the Site or sharing information with us, you acknowledge that your data may be processed in jurisdictions with different data protection laws than those in your home country.

6. Data retention

We retain personal information for as long as reasonably necessary to:

  • Provide travel planning services and maintain trip records.
  • Comply with legal and accounting obligations and resolve disputes.
  • Maintain business records and improve our services.

If you would like us to delete or update certain personal information that we control, you can contact us using the details below. We may not be able to delete data we are required to keep by law or that is needed for legitimate business purposes.

7. Security

We use reasonable technical and organisational measures to protect personal information, including:

  • Restricting access to our internal databases and tools to authorised personnel.
  • Using secure connections (HTTPS) where appropriate between our systems and service providers.
  • Reviewing our tools and infrastructure periodically.

However, no method of transmission or storage is completely secure. We cannot guarantee absolute security and encourage you to avoid sharing highly sensitive information via standard email or chat.

8. Your rights and choices

Depending on your location, you may have rights under data protection laws to:

  • Access personal information we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of certain data we hold, subject to limits.
  • Object to or restrict certain types of processing.

To exercise these rights in relation to information we directly control, please contact us using the details below. If you use our AI tools through a third-party platform (such as OpenAI), you may also have privacy controls within that platform.

9. Children's privacy

The Site and our services are not intended for children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Your continued use of the Site after any changes means you accept the updated Policy.

11. Contact us

If you have any questions about this Privacy Policy or how we handle your information, you can reach us at:

Alphathesis LLC
Email: ashish@alphathesis.co
Based in Nairobi, Kenya (registered in Delaware, USA)